Amro Worldwide and Out Now Have an Advertising Lesson for Heinz: So Gay? So What.
Topix Gay News Jun 30 08
A new travel company poster campaign launched today in London's Underground network is set to smash through the supposed insult value of "so gay", by reclaiming the term as part of an advertising slogan. In a week where consumer brand Heinz pulled an ad in the UK they feared might be 'too gay', the new 'So Gay' campaign for leading gay specialist travel company Amro Worldwide deliberately sets out to turn the phrase on its head. more
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