What An Ad Campaign With Isabeli Should Not Look Like

Made in Brazil  Sep 02 08

I guess Isabeli Fontana's R$120.000 price tag for the spring Forum Tufi Duek campaign meant that there was no budget left to travel to MaranhĂ£o to shoot on the dunes as opposed to the studio (or to at least hire a decent art director). She looks bored out of her mind, and there is something really cheap-looking about the pictures. Isabeli also posed for Tufi Duek last spring, and the result was actually worse, so I guess things are improving. Full story...

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